Car Dealership Guy Podcast How AI Is Sneaking Into Car Dealerships—And Shaping the Business | Leigh Ann Conver, Sr. Director of CDK Data Services
Nov 19, 2024
Leigh Ann Conver, Senior Director of CDK Data Services, dives into the transformative impact of AI in car dealerships. She discusses how AI subtly integrates into everyday operations, revealing top trends for 2024. Conver highlights the benefits of tools like chatbots and predictive services, which improve sales and customer relations. Notably, she addresses the surprising gap in AI awareness among dealers, urging them to recognize and utilize AI for enhanced competitiveness and operational efficiency.
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AI's Broad Impact on Dealerships
- AI is impacting car dealerships beyond visible consumer-facing applications like chatbots.
- Back-end applications and data analysis are also being significantly affected.
Leigh Ann Conver's Career Journey
- Leigh Ann Conver's career began in 1998 with Digital Motorworks, providing kiosks and data services to dealerships.
- The company evolved from providing kiosks to focusing on extracting, cleansing, and standardizing dealer data for various uses.
AI Adoption and Satisfaction
- Dealers are increasingly adopting AI, but satisfaction is decreasing.
- This is because dealers want AI to solve specific problems, not just be a shiny new object.