Car Dealership Guy Podcast
How AI Is Sneaking Into Car Dealerships—And Shaping the Business | Leigh Ann Conver, Sr. Director of CDK Data Services
Nov 19, 2024
Leigh Ann Conver, Senior Director of CDK Data Services, dives into the transformative impact of AI in car dealerships. She discusses how AI subtly integrates into everyday operations, revealing top trends for 2024. Conver highlights the benefits of tools like chatbots and predictive services, which improve sales and customer relations. Notably, she addresses the surprising gap in AI awareness among dealers, urging them to recognize and utilize AI for enhanced competitiveness and operational efficiency.
35:09
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Quick takeaways
- AI has silently integrated into dealership operations, enhancing efficiency and customer service through tools like chatbots and predictive analytics.
- Despite recognizing AI's potential, many dealerships still struggle with its adoption due to lack of familiarity and understanding, especially among smaller operations.
Deep dives
AI's Ubiquity in Automotive Dealerships
AI technology has become deeply integrated into everyday operations within automotive dealerships, often without their explicit recognition. From chatbots to voice assistants like Siri and applications like Google Search, dealers are employing AI tools more frequently in their daily routines. However, many may not directly identify these tools as AI due to their commonplace nature, suggesting that user familiarity varies widely across the industry. As dealerships navigate the evolving landscape, understanding the omnipresence of AI can help them leverage these technologies more effectively.
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