Car Dealership Guy Podcast

#137 How AI Is Sneaking Into Car Dealerships—And Shaping the Business | Leigh Ann Conver, Sr. Director of CDK Data Services

Nov 19, 2024

Leigh Ann Conver, Senior Director of CDK Data Services, dives into the transformative impact of AI in car dealerships. She discusses how AI subtly integrates into everyday operations, revealing top trends for 2024. Conver highlights the benefits of tools like chatbots and predictive services, which improve sales and customer relations. Notably, she addresses the surprising gap in AI awareness among dealers, urging them to recognize and utilize AI for enhanced competitiveness and operational efficiency.

35:09

Episode guests

Leigh Ann Conver

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI has silently integrated into dealership operations, enhancing efficiency and customer service through tools like chatbots and predictive analytics.

Despite recognizing AI's potential, many dealerships still struggle with its adoption due to lack of familiarity and understanding, especially among smaller operations.

Deep dives

AI's Ubiquity in Automotive Dealerships

AI technology has become deeply integrated into everyday operations within automotive dealerships, often without their explicit recognition. From chatbots to voice assistants like Siri and applications like Google Search, dealers are employing AI tools more frequently in their daily routines. However, many may not directly identify these tools as AI due to their commonplace nature, suggesting that user familiarity varies widely across the industry. As dealerships navigate the evolving landscape, understanding the omnipresence of AI can help them leverage these technologies more effectively.

Intro

5min

AI Transformations in Automotive Retail

8min

The Transformative Role of AI in Car Dealerships

3min

AI Awareness in Car Dealerships

10min

The Role of AI in Enhancing Dealership Operations

3min

Revolutionizing Dealership Operations with AI Tools

5min

Welcome to the Car Dealership Guy Podcast. In this episode, I’m speaking with Leigh Ann Conver, Senior Director of CDK Data Services. We discuss how AI is quietly integrating into dealership operations, the top AI trends for 2024 and how dealerships of all sizes can leverage AI to boost car sales.

This episode of the Car Dealership Guy Podcast is brought to you by:

Edmunds - Premier is a solution from Edmunds that connects you with in-market shoppers when, where, and how they want to connect. Learn more at https://edmu.in/4hUjIcv

Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Contact Julie today - julie@dealer-pay.com or 636-442-4901.

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

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Topics:

(00:00:00) - Intro

(00:02:22) - Leigh’s career and background

(00:05:10) - What are you seeing in the industry concerning AI?

(00:06:16) - The 2024 AI Survey

(00:14:13) - Where is the positive impact of AI being seen by dealers?

(00:18:27) - What are people missing who aren’t utilizing AI?

(00:24:42) - Does dealership size indicate whether they are adopting AI?

(00:28:15) - Where are you seeing the most effectiveness of AI in dealerships?

(00:30:33) - What’s in your product pipeline?