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AI Awareness in Car Dealerships
This chapter delves into the surprising disconnect between car dealers' perceptions of AI and its actual application in their businesses. Despite a low acknowledgment of AI familiarity, many dealers unknowingly integrate AI tools in their daily operations, highlighting essential areas for improvement, particularly in lead management. The discussion also contrasts the disparity in AI adoption between larger and smaller dealerships, stressing the need for all dealers to recognize and leverage AI for enhanced competitiveness.