Reveal: The Revenue AI Podcast by Gong

Why successful leaders proceed with confidence

Dec 12, 2022

30:47

Creator website

Highlights

AI Chapters

Episode notes

The Best Account Based Marketers Are the Stewards of Account Data

02:16

The Importance of Alignment Between Sales and Marketing

05:25

The Secret Sauce to No Sugar Hard Hitting Feedback

04:36

Introduction

2min

The Chief Market Officer at Six Suns

6min

Is There a Career Path for You?

3min

What Lifestyle Do You Want?

2min

Product Market Fit Is a Big Part of Women in Leadership

4min

Finding the Red at NOSU

2min

The Secret Sauce to No Sugar Hard Hitting Feedback

5min

The Importance of Alignment Between Sales and Marketing

5min

The Best Account Based Marketers Are the Stewards of Account Data

2min

We all know that marketing and sales teams need to be aligned. (Tale as old as time.) But how are world-class organizations actually making it happen?

Latané Conant knows how. She’s sharing all of her secrets. Latané is the Chief Market Officer at 6Sense, a data-driven B2B marketing platform, and author of the popular business book “No Forms. No Spam. No Cold Calls”. In this conversation with Danny and Corrina, Latané is sharing her secrets to total team alignment, as well as her perspective on why women — and diverse thinkers — deserve more seats in the C-suite.

Resources:

Data Breakout:

https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369

https://www.gong.io/the-edge/