The Importance of Alignment Between Sales and Marketing

We all know that marketing and sales teams need to be aligned. (Tale as old as time.) But how are world-class organizations actually making it happen?

Latané Conant knows how. She’s sharing all of her secrets. Latané is the Chief Market Officer at 6Sense, a data-driven B2B marketing platform, and author of the popular business book “No Forms. No Spam. No Cold Calls”. In this conversation with Danny and Corrina, Latané is sharing her secrets to total team alignment, as well as her perspective on why women — and diverse thinkers — deserve more seats in the C-suite.

Resources:

Data Breakout:

https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369

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