Reveal: The Revenue AI Podcast by Gong cover image

Why successful leaders proceed with confidence

Reveal: The Revenue AI Podcast by Gong

CHAPTER

The Best Account Based Marketers Are the Stewards of Account Data

The best marketers or revenue go to market leaders are the ones that are stewards of the pipeline. Because it creates this weird void where marketing is looking at anywhere from 30 to call it 40% of the company, but not everything. You have to be super tuned in to all of these market signals at all times. So you can translate that into making sure that company is successful.

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