Choose to be Curious
Ep. #258: Food Curiosity: Appetites, Opportunities & Influences, with Cristie Mather
Nov 12, 2024
Cristie Mather is the President and Vice President of Food at Curious Plot, with over 15 years of expertise in food marketing. She dives into the concept of food curiosity and its transformative potential. Mather discusses the 'Watermelon Solution,' tackling consumer perceptions and food waste. She also explores how consumer curiosity impacts food marketing strategies, home cooking trends, and social media's role in shaping culinary preferences. With insights from the 2024 Consumer Curiosity Report, she emphasizes the evolving landscape of appetite and culinary exploration.
28:00
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Quick takeaways
- Curiosity serves as a pivotal force for early adopters in the food industry, driving their enthusiasm for novel culinary experiences and trends.
- Marketers can enhance consumer engagement by leveraging curiosity through interactive strategies that balance simplicity with opportunities for culinary exploration.
Deep dives
The Importance of Curiosity in Consumer Behavior
Curiosity is a driving force behind the behavior of early adopter consumers, particularly in the food industry. These individuals are often the first to embrace new trends and experiment with unfamiliar food items, which highlights their appetites for novelty and exploration. The insights gathered from consumer research indicate that tapping into this curiosity can help marketers effectively promote products that encourage healthier eating habits, such as fruits and vegetables. Rather than solely focusing on established consumer preferences, understanding what ignites curiosity can lead to significant trends and innovative marketing strategies.
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