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Cristie Mather

President and Vice President of Food at Curious Plot, a marketing agency specializing in food, agriculture, and companion animal care. She has over 15 years of experience in food marketing and communications.

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Nov 12, 2024 • 28min

Ep. #258: Food Curiosity: Appetites, Opportunities & Influences, with Cristie Mather

Cristie Mather is the President and Vice President of Food at Curious Plot, with over 15 years of expertise in food marketing. She dives into the concept of food curiosity and its transformative potential. Mather discusses the 'Watermelon Solution,' tackling consumer perceptions and food waste. She also explores how consumer curiosity impacts food marketing strategies, home cooking trends, and social media's role in shaping culinary preferences. With insights from the 2024 Consumer Curiosity Report, she emphasizes the evolving landscape of appetite and culinary exploration.