Ep. #258: Food Curiosity: Appetites, Opportunities & Influences, with Cristie Mather
Choose to be Curious
Bridging Consumer Curiosity and Food Waste: The Watermelon Solution
This chapter delves into consumer perceptions of watermelon and the challenges that limit its purchase, such as size and food waste concerns. A creative campaign, 'Use the Whole Watermelon', is introduced to educate consumers on maximizing their use of the fruit, aiming to boost consumption and reduce waste.
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