I don’t subscribe to the idea that some people are curious eaters while others just aren't. I think we may have a baseline of food curiosity, but I also think that baseline can shift. And I imagine that’s what caught my attention when I spotted The 2024 Consumer Curiosity Report – findings from a survey of 850+ early food adopters, conducted by Curious Plot, a marketing, communications and consulting agency. It seemed like the curiosity intersection of our appetites, opportunities and influences, and I wanted to know more. Curious Plot: https://curiousplot.agency Theme music by Sean Balick; “Fig Tree” by Desert Orchard, via Blue Dot Sessions.