Product Thinking Episode 204: Building Women's Health Products: From Validation to Scale with Inessa Lurye
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Jan 2, 2025 Inessa Lurye, former Senior Director of Product and Head of Women's Health at Hinge Health, shares her insightful journey in healthcare innovation. She discusses the crucial process of validating women's health products through extensive user engagement and market research. Inessa highlights the balance between clinical excellence and operational efficiency in healthcare product development. She also emphasizes strategies for gaining buy-in in B2B markets, revealing how collaboration and a hands-on approach can lead to transformative solutions in women's health.
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Prioritize Internal Products
- Treat internal products like customer-facing products, focusing on great design and user experience.
- Internal product improvements contribute to company growth and employee satisfaction.
Inessa Lurye's Journey to Product
- Inessa Lurye's interest in product began while working for D.C.'s mayor, where she built tech solutions for homelessness.
- This experience sparked her passion for using technology to solve complex social problems.
Immersion and Conviction
- Immerse yourself in the problem space you are working in, becoming an expert.
- This allows for stronger intuition and persistence when facing challenges.