Episode 204: Building Women's Health Products: From Validation to Scale with Inessa Lurye
Jan 2, 2025
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Inessa Lurye, former Senior Director of Product and Head of Women's Health at Hinge Health, shares her insightful journey in healthcare innovation. She discusses the crucial process of validating women's health products through extensive user engagement and market research. Inessa highlights the balance between clinical excellence and operational efficiency in healthcare product development. She also emphasizes strategies for gaining buy-in in B2B markets, revealing how collaboration and a hands-on approach can lead to transformative solutions in women's health.
Inessa Lurye emphasizes that successful product management requires organizational support and collaboration across departments to deliver real customer value.
The process of building healthcare products necessitates comprehensive market discovery and validation through user research and cross-functional teamwork.
By treating internal tools with the same rigorous standards as customer-facing products, companies can significantly improve operational efficiency and employee satisfaction.
Deep dives
The Importance of Organizational Support in Product Management
Creating successful products relies heavily on the overall support of the organization rather than just the efforts of individual product managers. Effective systems, processes, and company culture all play significant roles in delivering value to customers. This perspective reinforces the idea that product management should encompass a holistic approach, considering how various functions within a company can contribute to product success. An inclusive strategy can foster collaboration across departments, resulting in more innovative and effective outcomes.
Transitioning from Concept to Zero-to Products
The journey from concept to launching zero-to products can be particularly challenging within large organizations, as demonstrated by the experience of product leader Anissa Loury at Hinge Health. Anissa emphasizes the necessity of market discovery, early validations, and a cross-functional team approach that includes clinical and operational experts. The importance of comprehensive research into user needs and market viability holds before any robust product development can commence. Such a systematic foundation enhances the chances of achieving product-market fit, critically important for new innovations.
Navigating Internal vs. External Product Management
Product management practices for internal tools differ significantly from those for customer-facing products, and Anissa Loury illustrates this dichotomy through her experiences. She argues that, despite the lower perceived stakes with internal products, they still require rigorous practices similar to external launches, including user research and design considerations. Failing to prioritize the quality of internal tools can lead to inefficiencies and frustration among employees, affecting overall organizational productivity. By treating internal products with the same diligence applied to customer-facing solutions, companies can enhance their operational effectiveness.
Innovations in Women's Health Technology
Anissa Loury's insights into women's health technology highlight significant untapped opportunities for innovation, particularly in creating personalized care solutions. Addressing specific health needs through data-driven insights and wearable technology can provide tailored treatments that resonate with women’s unique health experiences. Moreover, there is potential for deeper exploration of biomarkers and health data specific to women's health, which can revolutionize approaches to care. As societal conversations around women’s health expand, there is a growing imperative for companies to adapt and offer specialized solutions.
The Role of Storytelling in Product Leadership
Storytelling is an essential tool for product leaders looking to secure buy-in for new initiatives, particularly in large organizations where priorities can shift rapidly. Anissa Loury stresses that articulating a clear vision and the potential impact of a product effectively engages stakeholders and drives momentum. Building narratives around user experiences, combined with data on engagement and outcomes, provides credibility to the product's case. Maintaining robust communication ensures that product initiatives remain a priority and are not overshadowed by more immediate operational concerns.
Inessa Lurye, former Senior Director of Product and Head of Women's Health at Hinge Health, joins Melissa Perri to discuss the intricacies of launching zero-to-one products within established organizations. Drawing from her experience in developing Hinge Health's comprehensive women's pelvic health program, Inessa shares valuable insights on building business cases, validating products through experimentation, and scaling healthcare innovations responsibly. Her unique perspective spans from government service to leading product development at a $6 billion digital health company.
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