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3min chapter
Episode 204: Building Women's Health Products: From Validation to Scale with Inessa Lurye
Product Thinking
Strategizing Buy-In for Women's Health Products in B2B Markets
This chapter explores the strategies needed to effectively launch a women's health product in a B2B environment, highlighting the importance of securing buy-in from health plan administrators and employers. It emphasizes leveraging credibility, past successes, and existing relationships to engage willing employers in pilot programs while managing clinical risks.
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