Inessa Lurye, former Senior Director of Product and Head of Women's Health at Hinge Health, joins Melissa Perri to discuss the intricacies of launching zero-to-one products within established organizations. Drawing from her experience in developing Hinge Health's comprehensive women's pelvic health program, Inessa shares valuable insights on building business cases, validating products through experimentation, and scaling healthcare innovations responsibly. Her unique perspective spans from government service to leading product development at a $6 billion digital health company.