The Bootstrapped Founder

331: Geoff Roberts — Playing the Long Game

Jun 26, 2024
Guest
Geoff Roberts
Geoff Roberts, co-founder of Outseta, shares the challenges of bootstrapping a SaaS business on a multi-decade timeline. Topics include founding team alignment, revolutionizing compensation with a $210,000 salary, and building a long-lasting business through dedication and strategic decision-making.
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INSIGHT

Universal Core Needs

  • Despite serving different business types (SaaS, memberships, communities), Outseta focuses on universal core needs.
  • These include billing, authentication, CRM, email, and help desk, simplifying the platform's scope.
ADVICE

Fighting Scope Creep

  • Define core features early on and stick to them, avoiding scope creep.
  • Prioritize making those core features excellent rather than expanding into less essential areas.
ANECDOTE

Outseta's Origin

  • Outseta's origin lies in Geoff Roberts' frustration with integrating multiple SaaS tools in a previous company.
  • This led to the idea of a Shopify-like platform for SaaS, simplifying the process.
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