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The Bootstrapped Founder
331: Geoff Roberts — Playing the Long Game
Jun 26, 2024
Geoff Roberts, co-founder of Outseta, shares the challenges of bootstrapping a SaaS business on a multi-decade timeline. Topics include founding team alignment, revolutionizing compensation with a $210,000 salary, and building a long-lasting business through dedication and strategic decision-making.
35:37
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Quick takeaways
- Outseta focuses on core features to avoid scope creep and serve diverse customers efficiently.
- Prioritizing essential functionalities like payments and authentication leads to gradual product maturation at Outseta.
Deep dives
Building a Shopify-Like Platform for SaaS and Membership Businesses
Outsetta aims to simplify the process of building SaaS and membership businesses by providing essential tools like billing systems, authentication tools, CRM, email platforms, and help desk software. The company focused on defining core features early on and avoiding scope creep. By concentrating on universal business needs across various markets, Outsetta serves a diverse range of customers.
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