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331: Geoff Roberts — Playing the Long Game

The Bootstrapped Founder

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Building a Long-lasting Business Through Dedication and Strategic Decision-making

The chapter delves into the co-founder's long journey starting a new business after the acquisition of their previous venture, discussing the challenges faced, dedication required, and the importance of team dynamics. They reflect on the intentional decision to bootstrap the business and emphasize the significance of alignment with goals and product strategy. The company's unique approach of engaging with customers, maintaining a small team, and focusing on core functionalities for growth is highlighted, along with insights into their compensation model and plans for scaling and market capture.

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