Car Dealership Guy Podcast

"Fair Doesn't Mean Equal": How Spitzer Autoworld Doubled in 5 Years (+ Tools They Used To Do It) | Andrew Spitzer, COO of Spitzer Autoworld

Jan 13, 2026
Guest
Andrew Spitzer
Andrew Spitzer, a fourth-generation dealer and COO of Spitzer Autoworld, discusses his family's incredible journey in the auto industry. He shares unique insights into their growth strategy of doubling rooftops while enforcing a ban on AirPods to enhance showroom etiquette. Spitzer highlights the role of AI in driving high-touch customer service and their innovative 'Elite 8' meritocracy. He also sheds light on the importance of service retention and cultural practices, all while preparing for a future focused on personal connections and expense management.
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INSIGHT

Showroom Etiquette Shapes Approachability

  • AirPods and visible earbuds make salespeople unapproachable and send the wrong message to customers.
  • Andrew Spitzer enforces hands-free etiquette to keep teams accessible on the showroom floor.
ANECDOTE

How A Chance Henry Ford Encounter Started It All

  • Spitzer Auto World began as a hardware store and met Henry Ford when he visited Grafton to find Model T sellers.
  • That chance meeting moved the family from hardware into cars and set a multi-generation dealership legacy.
ADVICE

Stop Expecting Salespeople To Own Social

  • Outsource social media to specialists instead of expecting busy salespeople to produce strategic content.
  • Target less-competitive audiences (e.g., women) and local influencers to amplify reach.
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