"Fair Doesn't Mean Equal": How Spitzer Autoworld Doubled in 5 Years (+ Tools They Used To Do It) | Andrew Spitzer, COO of Spitzer Autoworld
Car Dealership Guy Podcast
Spitzer Auto World's Origin Story
Andrew recounts the family's 1904 hardware origins and Henry Ford's connection to their auto business.
Today I’m joined by Andrew Spitzer, COO of Spitzer Autoworld.
Spitzer breaks down how his fourth-generation family business doubled its footprint to 26 rooftops while maintaining radical showroom etiquette. He reveals why he bans AirPods on the floor, how a chance encounter with Henry Ford shaped the group’s legacy, and the specific ways they use AI to scale high-touch customer service.
We also explore the group’s "Elite 8" meritocracy and why service retention is now the primary driver of their long-term growth strategy.
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Topics:
00:39 What is modern showroom etiquette and technology?
03:12 What is the history of Spitzer Auto World?
06:40 What are Spitzer Auto World's core marketing and branding strategies?
08:21 How does Spitzer Auto World engage via social media?
13:23 What drives Spitzer Auto World's acquisition and growth strategy?
19:46 How do cultural touches enhance customer experience?
27:32 How does a centralized BDC and meritocracy work?
30:07 How is AI used in sales and service?
36:26 What is Spitzer Auto World's service retention and VIP program?
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