"Fair Doesn't Mean Equal": How Spitzer Autoworld Doubled in 5 Years (+ Tools They Used To Do It) | Andrew Spitzer, COO of Spitzer Autoworld
Car Dealership Guy Podcast
Social Strategy: Video, Female-Focused Content
Andrew describes shifting to professional social strategy, video emphasis, and targeting female decision-makers.
Today I’m joined by Andrew Spitzer, COO of Spitzer Autoworld.
Spitzer breaks down how his fourth-generation family business doubled its footprint to 26 rooftops while maintaining radical showroom etiquette. He reveals why he bans AirPods on the floor, how a chance encounter with Henry Ford shaped the group’s legacy, and the specific ways they use AI to scale high-touch customer service.
We also explore the group’s "Elite 8" meritocracy and why service retention is now the primary driver of their long-term growth strategy.
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Topics:
00:39 What is modern showroom etiquette and technology?
03:12 What is the history of Spitzer Auto World?
06:40 What are Spitzer Auto World's core marketing and branding strategies?
08:21 How does Spitzer Auto World engage via social media?
13:23 What drives Spitzer Auto World's acquisition and growth strategy?
19:46 How do cultural touches enhance customer experience?
27:32 How does a centralized BDC and meritocracy work?
30:07 How is AI used in sales and service?
36:26 What is Spitzer Auto World's service retention and VIP program?
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