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The Morning Brief
Corner Office Conversation With Rajesh Jejurikar, ED and CEO, Automotive And Farm Sector, Mahindra & Mahindra
Aug 31, 2024
Rajesh Jejurikar, the CEO of the automotive and farm sector at Mahindra & Mahindra, shares insights into the company’s leadership in the SUV market. He discusses their ambitious electric vehicle strategies and a potential partnership with Skoda to boost innovation. The conversation also dives into the art of storytelling in automotive marketing and how it shapes customer engagement. Furthermore, Jejurikar highlights strategic pricing initiatives and global market expansion plans, emphasizing adaptability in a rapidly changing industry.
26:34
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Quick takeaways
- Mahindra & Mahindra is strengthening its market leadership in the SUV segment through effective marketing and a diverse product portfolio.
- The company is heavily investing in electric vehicles, planning to launch multiple new models to capture emerging opportunities in India’s EV market.
Deep dives
Strong Performance in the SUV Market
Mahindra and Mahindra has established itself as a leader in the SUV market, with July sales of utility vehicles increasing by 15% year-on-year to 41,623 cars. The company has actively expanded its portfolio, which now includes 10 SUVs and four pickup trucks, ensuring that each model caters to various price points and customer segments. This strategy is complemented by significant marketing efforts prior to each vehicle's launch, aimed at boosting initial demand while also focusing on robust sales after the launch. Despite facing increased competition in a market where SUVs now make up 60% of passenger vehicles, Mahindra remains disciplined and customer-oriented, suggesting this approach is yielding positive results in a competitive landscape.
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