5min chapter

The Morning Brief cover image

Corner Office Conversation With Rajesh Jejurikar, ED and CEO, Automotive And Farm Sector, Mahindra & Mahindra

The Morning Brief

CHAPTER

Strategic Pricing and the Electric Vehicle Future

This chapter explores Mahindra's innovative pricing strategies for UV models that prioritize customer satisfaction and competitive positioning. It also highlights the company's investments in the electric vehicle market, contrasting India's current landscape with global trends, and discusses future hybrid technology adoption in light of evolving regulations.

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