4min chapter

The Morning Brief cover image

Corner Office Conversation With Rajesh Jejurikar, ED and CEO, Automotive And Farm Sector, Mahindra & Mahindra

The Morning Brief

CHAPTER

The Art of Storytelling in Automotive Marketing

This chapter explores the interplay between cinematic storytelling and branding strategies in the automotive sector. It highlights how anticipation and cultural references can enhance product launches and drive customer engagement.

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