Rajesh Jejurikar, the CEO of the automotive and farm sector at Mahindra & Mahindra, shares insights into the company’s leadership in the SUV market. He discusses their ambitious electric vehicle strategies and a potential partnership with Skoda to boost innovation. The conversation also dives into the art of storytelling in automotive marketing and how it shapes customer engagement. Furthermore, Jejurikar highlights strategic pricing initiatives and global market expansion plans, emphasizing adaptability in a rapidly changing industry.