Deconstructor of Fun Crafting Winning Games: The Critical Role of Consumer Insights
11 snips
Aug 5, 2024 
Join consumer insights leaders from Blizzard, Riot, Zynga, and Beta Hat for an engaging discussion on the power of understanding gamers. These industry veterans explore the evolving landscape of player preferences, from casual play to social connectivity. They share how qualitative insights can shape game marketing and development strategies. Key topics include the critical relationship between devs and marketers and the necessity for early-stage developers to engage directly with players for a successful launch. Get ready for invaluable tips and fascinating trends!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
The Role of Consumer Insights in Gaming
01:42 • 19min
Understanding Player Insights: The Evolving Voice of Gamers
20:31 • 5min
The Social Shift in Gaming
25:29 • 9min
Understanding Player Preferences: The Impact of Cognitive Load on Game Switching
34:33 • 3min
Navigating the Evolving Gaming Landscape
37:10 • 6min
Navigating Consumer Insights in Game Development
43:10 • 14min
The Importance of Consumer Insights in Game Development
57:31 • 4min