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Deconstructor of Fun
Crafting Winning Games: The Critical Role of Consumer Insights
Aug 5, 2024
Join consumer insights leaders from Blizzard, Riot, Zynga, and Beta Hat for an engaging discussion on the power of understanding gamers. These industry veterans explore the evolving landscape of player preferences, from casual play to social connectivity. They share how qualitative insights can shape game marketing and development strategies. Key topics include the critical relationship between devs and marketers and the necessity for early-stage developers to engage directly with players for a successful launch. Get ready for invaluable tips and fascinating trends!
01:01:54
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Quick takeaways
- Consumer insights shape game development by utilizing qualitative and quantitative research to understand player behaviors and preferences.
- Different gaming companies structure their consumer insights teams uniquely, enhancing product development and marketing strategies through integrated research disciplines.
Deep dives
Game Monetization Strategies
Innovative tools are essential for effective game monetization, and businesses like Xsola provide comprehensive solutions to enhance user acquisition and streamline payment processes. The approach focuses on maximizing profitability, allowing game developers to tap into new markets while offering dedicated support. By implementing secure payment architectures tailored for global audiences, developers can expand their reach and revenue potential. This strategy emphasizes not just acquiring users, but also retaining them through efficient subscription management and payment approaches.
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Listen to the best highlights from the podcasts you love and dive into the full episode