We assembled an Avengers-style team of Consumer Insights leaders from publishers and Vendors Blizzard, Riot, Zynga, and Beta Hat to dig into how Consumer Insights can help Devs and Marketers make and market successful games.
The team digs into how each company approaches CI, uncovers trends around older and younger gamers, and gives tips for teams looking for financing or greenlight.
The session is filled with tips and stories, helpful to anyone in the games industry.
Host & Guests: Jen Donahoe - Strategic Marketing Consultant
Matt Penfield - VP of Consumer Insights at Zynga
Mike Swiontkowski - Head of Global Research and Consumer Insights at Blizzard
Bennett Robbins - Global Head of Publishing and Ecosystem Insights at Riot
Stan Kwon - CEO at Beta Hat
02:03 Overview of Consumer Insights
06:16 Role of Consumer Insights in Companies
08:52 Qualitative vs Quantitative Research
21:12 Market Trends and Insights
30:58 Roblox, Minecraft, and Fortnite
31:25 False Signals and Market Opportunities
32:44 Understanding Player Preferences
35:51 Consumer Insights in Game Development
37:09 The Speed of Consumer Insights in GaaS
38:19 Multi-Platform Gaming
39:41 Multiplatform Player Experience
42:01 Devs and Marketers Collaboration
50:27 Tips for Early-Stage Developers and CI
01:00:46 Wrap-Up
