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19min chapter
Crafting Winning Games: The Critical Role of Consumer Insights
Deconstructor of Fun
The Role of Consumer Insights in Gaming
This chapter explores the critical role consumer insights play in the gaming industry, differentiating them from traditional UX research. Industry veterans discuss their experiences and how insights inform marketing strategies and product development, emphasizing the collaboration between various teams. The conversation highlights the necessity of qualitative research alongside quantitative data to deeply understand player motivations and behaviors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode