Join consumer insights leaders from Blizzard, Riot, Zynga, and Beta Hat for an engaging discussion on the power of understanding gamers. These industry veterans explore the evolving landscape of player preferences, from casual play to social connectivity. They share how qualitative insights can shape game marketing and development strategies. Key topics include the critical relationship between devs and marketers and the necessity for early-stage developers to engage directly with players for a successful launch. Get ready for invaluable tips and fascinating trends!