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3min chapter
Crafting Winning Games: The Critical Role of Consumer Insights
Deconstructor of Fun
Understanding Player Preferences: The Impact of Cognitive Load on Game Switching
This chapter explores the importance of understanding consumer insights for launching mobile games, emphasizing the game TFT. It highlights the cognitive load players face in complex games and how this insight shaped new marketing strategies to attract newcomers rather than convert existing competitive game fans.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode