224 - Feelings are unreliable (Part 2) — with Chris Do

In 'The Brand Flip', Marty Neumeier explains how digital connectivity has transformed the way companies build brands. The book highlights that customers now have the power to shape brands through their choices, advocacy, and feedback. Neumeier argues that successful brands must focus on customer experience, meaning, and belonging rather than just product features. He introduces concepts such as the 'Brand Commitment Matrix' to align customer identity with company purpose and emphasizes the importance of building tribes and fostering a sense of community around the brand. The book is a must-read for marketers, entrepreneurs, and brand strategists looking to adapt to the new realities of the customer-driven market.

In this book, Dr. Bessel van der Kolk uses recent scientific advances to show how trauma reshapes both the body and brain, compromising sufferers’ capacities for pleasure, engagement, self-control, and trust. He explores various treatments, including neurofeedback, meditation, sports, drama, and yoga, which activate the brain’s natural neuroplasticity to aid in recovery. The book emphasizes the power of relationships in both causing and healing trauma and offers hope through descriptions of novel approaches to treatment. It is based on Dr. van der Kolk’s own research and that of other leading specialists in the field.

This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.