Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 3min
The Rise of Marketing Mix Modeling
02:42 • 2min
The Rise of MMM and Attribution
04:59 • 3min
The Impact of Econometric Modeling on Advertising
07:48 • 2min
The Future of Econometrics
10:04 • 5min
Cross-Media Measurement: A Growing Headache for Marketers
14:37 • 2min
The Rise of Cross Media Measurement
16:26 • 2min
The Role of Broadcaster Video in Media Mix
18:46 • 2min
Growing Pains in Retail Media
20:32 • 3min
The Problem With Comparing Retail Media Platforms
23:26 • 3min
The Role of Retail Media in Brand Building
26:31 • 3min