3 in 15: The Future of Measurement
The WARC Podcast
00:00
The Role of Broadcaster Video in Media Mix
A diversified approach to video is the best strategy for maximizing ROI. A combination of BVOD and TV can generate up to 10% higherROI than TV alone. Broadcast of video on demand was also discovered to be the most consistent channel based on results with social media being the least consistent.
Transcript
Play full episode
