The Role of Retail Media in Brand Building

Walk did some research with a company called Perpetua looking at Amazon advertising formats. And what was found in that research is actually certain formats are capable of driving brand building objectives. But to some extent, it's dependent on the inventory offered by retail media networks to advertisers. It's a long way to go before we know how different retail media platforms and channels might work alongside other platforms. We'll be back on Thursday with our regular Walk Talks episode.