3 in 15: The Future of Measurement
The WARC Podcast
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Growing Pains in Retail Media
Retail media is no longer classed as an emerging channel for marketers. It's going to form a key part of many brands advertising strategies in 2023. Total spend is forecasted to increase 10% and reach 121 billion this year. In theory, retail media could be more valuable to advertisers than linear TV by 2025 if it continues on this trajectory.
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