The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217
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Sep 5, 2025 Discover how Jas transformed Winnipeg Digest into a thriving six-figure local newsletter, amassing over 35,000 subscribers rapidly. Uncover his secrets to effective monetization through sponsorships and innovative ad strategies. Dive into his seasonal venture, Digest Lights, exploring unit economics and evolving sales tactics in the home improvement industry. Learn how local newsletters can achieve negative customer acquisition costs and leverage community engagement for growth. Join us for insights on maximizing revenue while connecting with local audiences!
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First-Mover Local Advantage
- Winnipeg Digest grew to 35,000 newsletter subscribers and 73,000 social followers in ~17 months.
- First-mover advantage in a less-competitive city made rapid scale possible.
Pick Cities With Low Competition
- Target cities where you can be an early entrant to keep acquisition costs low.
- Choose markets with weak existing local media to gain monopoly-like advantage.
Subscribers Are Long-Term Assets
- Each subscriber can be worth multiple dollars per year depending on sold ad inventory.
- Newsletter LTV compounds over years, turning low CAC into high lifetime returns.