Banking Transformed with Jim Marous Demystifying Pricing of Banking Services
Mar 5, 2024
In this podcast, Melina Palmer discusses applying behavioral economics in banking pricing strategies. She highlights common pricing mistakes, understanding customer motivations, and tips for optimizing pricing. The importance of simplifying customer interactions and enhancing digital processes is explored. The impact of human behavior on financial decisions is emphasized, along with personalized care leading to increased revenue. The episode offers insights into employee, customer, and pricing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating Modern Pricing Strategies in Financial Institutions
01:55 • 24min
Simplifying Customer Interactions for Enhanced Engagement and Experience
25:28 • 3min
Exploring Digital Processes and Pricing Strategy in Banking Services
28:35 • 3min
Human Behavior in Financial Decision-Making
31:33 • 12min
Insightful Discussion on Employee, Customer, and Pricing Strategies
43:07 • 3min