Demystifying Pricing of Banking Services
Banking Transformed with Jim Marous
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Navigating Modern Pricing Strategies in Financial Institutions
The chapter explores the evolution of pricing strategies in financial institutions towards a more competitive landscape, emphasizing the influence of human psychology on pricing perceptions and the importance of understanding customer value. It discusses common mistakes in pricing, the significance of engaging with institutions to improve pricing models, and the individualized nature of pricing strategies unique to each institution's dynamics and customer base.
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