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12min chapter
Demystifying Pricing of Banking Services
Banking Transformed with Jim Marous
Human Behavior in Financial Decision-Making
The chapter explores the impact of human behavior on financial decisions, emphasizing the need to understand cognitive strain and create a safe environment for customers. Success stories demonstrate how behavioral pricing and personalized care can lead to increased revenue, while highlighting the importance of aligning choices with individual needs and significant life events.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode