Banking Transformed with Jim Marous

Siya Vansia, Chief Brand and Innovation Officer at ConnectOne Bank, and Suzan Chaffin, EVP of Solutions at LoanPro, tackle the crucial gap between banks' promises and customer experiences. They highlight the importance of genuine innovation and the dangers of retrofitting new technology to outdated processes. The conversation dives into building internal advocates for transformation, the balance of digital and high-touch services, and the need for banks to define clear goals with technology partners to drive meaningful change in the financial landscape.

What if the biggest myth in banking is that customers don’t need branches anymore? Because every time Bank of America opens a new financial center, digital sales in that market jump by 50 percent. Physical presence isn’t competing with digital — it’s accelerating it. Now, Bank of America is putting $750 million behind a bet the rest of the industry walked away from too soon, opening 150 new financial centers across 60 markets by 2027 at more than $5 million per location. Bold? Yes. Contradictory? Maybe. But the timing suggests something deeper: after shrinking from 6,000 branches to about 3,700, they now believe the future isn’t fewer branches… it’s smarter ones. These next-generation centers aren’t transaction factories. They’re advisory hubs staffed by 12,000 relationship bankers, designed to anchor communities and handle the conversations digital can’t — at least not yet. My guest on the Banking Transformed podcast, Will Smayda, leads this transformation. He’ll explain why Bank of America is expanding while others retreat and what these new financial centers reveal about how clients actually want to bank. So, here’s the question we all need to wrestle with: Is this the future of the branch — or the most expensive contradiction in banking?

Sai Rangachari, Chief Product Officer at Temenos, sheds light on the critical need for core banking modernization in today’s digital age. He discusses how outdated systems stifle innovation and stresses that modernization is a strategic necessity, not just a tech upgrade. Sai explores Temenos' unique single-core strategy and highlights practical steps banks can take to modernize without disruption, including leveraging AI for efficiency and enabling hyper-personalization. He also shares insights on the resurgence of stablecoins and how AI can reshape banking practices.

Nearly half of U.S. households are living paycheck to paycheck, yet millions of financially capable people are denied access to affordable credit. That is not a consumer failure. It is a system failure. I recently spoke at the Hope Global Forums in Atlanta, where the focus is on economic opportunity. I challenged the banking industry to address a blind spot. We rely on outdated credit models that look backward, not at real cash flow, real behavior, or real potential. When credit is denied, education alone does not work, mobility stalls, and banks lose the growth they say they want. Serving the underserved is no longer optional. It is the strategy gap holding this industry back.

Join Tarun Ramadurai, a professor of financial economics and co-author of the book Fixed, as he unpacks the hidden pitfalls of today's banking system. He reveals how personal finance is skewed to favor the wealthy and educated, leaving many consumers disadvantaged. Tarun discusses the complexity that profits financial institutions and the emotional toll it takes on consumers. Explore how technology could both help and harm, along with practical solutions to restore trust and fairness in finance.

In this discussion, Sean Viergutz, the Banking and Capital Markets Advisory leader at PwC, emphasizes that speed has overtaken scale as the key competitive advantage in banking. He reveals how AI democratizes banking intelligence, allowing smaller institutions to compete effectively. Sean explains that AI can reduce the need for large engineering teams and advocates treating AI as a teammate to enhance productivity. He also shares insights on how community banks can leverage data for personalized services and the strategic shifts needed to thrive in this new landscape.

Consumers don’t want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need. Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn’t effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share. In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data, household insights, and neighborhood-level trends are changing the way banks compete. Fred explains why “relevance beats reach,” how new mover and life-event signals drive growth, and what it takes to activate hyperlocal marketing without adding complexity. If your institution is seeking affordable, data-driven strategies to boost growth in 2025, this conversation provides a clear roadmap — and questions long-standing assumptions about how banks engage with their communities. This episode of Banking Transformed is sponsored by Vericast Vericast’s Hyperlocal Marketing solution is a fully managed, precision-engineered, data-driven approach to personalized digital advertising at the branch level enabling financial institutions to build stronger community connections, increase engagement and conversions, and optimize advertising spend for maximum impact. Vericast.com

In this video, Jim Marous broadcasts from Miami’s Wynwood Arts District — one of the most vibrant creative hubs in the world. Using the evolution of Wynwood as a backdrop, Jim explores why so many financial institutions struggle to differentiate, why creativity has become a strategic imperative, and how banks can learn from brands and artists unafraid to take bold, distinctive stands. From the history of Wynwood’s transformation to the sameness of today’s mobile banking experiences, Jim breaks down the hidden cost of playing it safe and what it will take for banks and credit unions to stand out in a crowded, commoditized marketplace. If you want your organization to compete on something other than price, convenience, or compliance, this episode is a wake-up call — and a path forward.

Today on Banking Transformed, I sit down with someone who never holds back – Kevin O’Leary from Shark Tank. We recorded this conversation live at the Catalyst Strategic Summit in Austin, where Kevin and I explored one of the biggest questions facing the industry today: What is the real future of retail banking—and where do smaller financial institutions still have a competitive edge? Kevin shares his unfiltered views on consolidation, regulation, innovation, leadership, and why he believes niche banks and credit unions may actually be better positioned than the giants if they’re willing to move faster, specialize, and rethink what value really means for customers.

The secret to breakthrough innovation isn't having more resources. It's all about learning faster. SpaceX went from near-bankruptcy to reshaping a $400 billion industry by compressing learning loops from years to weeks. This isn't just a space story. It's a blueprint for any regulated industry. If you change the speed of learning, you'll change the slope of performance. In this video, I share four lessons and one 90-day framework to compress your innovation cycles from months to weeks. Only 11% of banks have successfully scaled digital innovation, and 70% of executives expect non-traditional players to dominate by 2030. The winners won't be the largest institutions. They'll be those who disrupt themselves first. The question is whether your institution is ready?