Banking Transformed with Jim Marous Driving Loyalty and Engagement with Insurance Products
Jul 10, 2025
Join Erin Allen, VP of Insurance Strategy and Distribution at Franklin Madison, and Norm Brown, Senior Director of Client and Customer Experience, as they dive into the evolving role of insurance in financial institutions. They explore how offering tailored insurance products can deepen customer loyalty, especially in uncertain times. The duo discusses simplifying insurance for younger demographics, leveraging data to enhance customer engagement, and turning financial anxiety into opportunities for deeper relationships. It's a must-listen for those looking to foster loyalty in their customer base!
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Insurance Builds Loyalty
- Offering insurance products helps build stronger customer relationships during economic uncertainty.
- These products prevent customers from seeking solutions elsewhere, increasing loyalty and retention.
Tailor Insurance to Members
- Financial institutions must tailor insurance products to their members' demographics for true value.
- Offering protection products keeps customers from finding them elsewhere and forming new financial relationships.
Simplicity Drives Adoption
- Consumers seek simplicity and accessibility in insurance offerings from banks and credit unions.
- Navigating insurance is complex, so easy-to-understand products increase customer engagement.