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Driving Loyalty and Engagement with Insurance Products

Banking Transformed with Jim Marous

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Simplifying Insurance for Consumers

This chapter explores the critical role of simplicity in the marketing and administration of insurance products. It emphasizes the need for financial institutions to leverage data modeling and education to meet consumer demands while addressing misconceptions about affordability. The discussion also highlights the evolution of insurance solutions, advocating for personalized, targeted approaches that enhance user experiences and align with client needs.

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