The Rich Roll Podcast Filmmaker Louie Psihoyos On Creating Weapons of Mass Instruction To Thrill—And Forge Positive Change
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Nov 6, 2023 Louie Psihoyos, an Academy Award-winning documentarian and the executive director of the Oceanic Preservation Society, discusses his incredible journey in filmmaking. He highlights the use of documentary as a tool for social change and environmental activism. Louie shares harrowing experiences from filming 'The Cove' and the significance of storytelling in sparking empathy. He also reflects on the ethics of food choices connected to dolphin hunting and the success of 'The Game Changers' in shifting perceptions around plant-based diets.
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Storytelling for Social Change
- Combine powerful words, visuals, music, and a compelling story.
- This recipe can change people's thinking and actions, creating social change.
Incremental Change
- Societal transformations often occur in 10-year increments.
- People underestimate the speed and scale of these changes, especially with new technologies.
Early Electric Car Adopter
- In 2002, Louie Psihoyos drove one of Colorado's first electric cars, a Toyota RAV4 EV powered by solar panels.
- He questioned why more people didn't embrace electric vehicles then, highlighting the lag in adoption.
