Big Take
Airlines Are Cashing in on ‘Premiumization’
Nov 29, 2024
Amanda Mull, a senior reporter at Bloomberg Businessweek, dives into the evolving airline pricing landscape. She explores the concept of 'premiumization,' revealing how airlines are enhancing first-class experiences while making economy travel feel more like a budget squeeze. Mull discusses the shift in strategy since the 1970s, where airlines pivoted to cater to both premium and budget travelers post-COVID. With data-driven marketing becoming essential, she highlights how airlines utilize analytics to refine their approach, impacting your overall flight experience.
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Quick takeaways
- Airlines are increasingly adopting 'premiumization' strategies, offering diverse seating options that enhance comfort for paying customers.
- The shift in consumer behavior post-pandemic has driven airlines to rethink their pricing models to attract leisure travelers seeking upscale experiences.
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