Airlines Are Cashing in on ‘Premiumization’
Big Take
The Transformation of Air Travel: From Luxury to Revenue Strategies
This chapter explores the transformation of air travel from a focus on luxury experiences for business travelers to budget-friendly options for leisure travelers after the 1970s deregulation. It highlights the strategic changes airlines made, such as loyalty programs and a shift in consumer behavior, exemplified by Delta Airlines’ significant increase in first class fare sales.
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