Amanda Mull

Amanda Mull, a senior reporter at Bloomberg Businessweek, dives into the evolving airline pricing landscape. She explores the concept of 'premiumization,' revealing how airlines are enhancing first-class experiences while making economy travel feel more like a budget squeeze. Mull discusses the shift in strategy since the 1970s, where airlines pivoted to cater to both premium and budget travelers post-COVID. With data-driven marketing becoming essential, she highlights how airlines utilize analytics to refine their approach, impacting your overall flight experience.

Max Chafkin, a Bloomberg Businessweek journalist, and Amanda Mull, columnist and author on Elon Musk's branding missteps, delve into the intriguing world of Musk's ventures. They discuss Tesla’s struggles with brand identity, highlighting how controversial messaging may alienate key customers. The conversation also touches on SpaceX’s successes, competition in the space industry, and the rising threat to Starlink. Their insights reveal the complex interplay between Musk's political ties and business strategies, making for a captivating listen.

Amanda Mull, a retail columnist for Bloomberg, dives into the increasingly common practice of locking up essential items in stores like CVS and Walgreens. She discusses the questionable effectiveness of this anti-theft strategy and how it has negatively impacted sales and customer experience. Mull highlights the chaotic effects of understaffing and how management's theft concerns have led to a frustrating shopping environment. She also points to innovative shifts in retail, advocating for customer empowerment over restrictive practices.

In this thought-provoking discussion, Amanda Mull, a Senior reporter at Bloomberg Businessweek, and Cameron Russell, a former supermodel and author, dive into the fashion industry's dark realities. Mull highlights the environmental impact of online shopping and excessive returns, while Russell shares insights on exploitation within the modeling world. Together, they tackle the duality of beauty and consumerism, urging listeners to reconsider their shopping habits and the complexities of fashion. Their conversation is a captivating blend of personal stories and critical industry truths.

In this discussion, Amanda Mull, a Bloomberg reporter who closely tracks the highs and lows of Gap, shares insights into the brand's rollercoaster journey. She dives into Gap's attempts to reclaim its cool status in 2025, boosted by a campaign featuring Parker Posey. However, the excitement is overshadowed by President Trump's new tariffs, posing significant challenges. Mull also highlights the emotional ties consumers have with the brand and the strategic shifts necessary to navigate the changing retail landscape.

Amanda Mull, a Senior reporter at Bloomberg Businessweek with a knack for consumer culture, dives into the fascinating world of storage containers. She discusses the emotional satisfaction from viral organization videos and the rise of plastic storage as a home décor trend. Mull connects Tupperware’s cultural legacy, shaped by Brownie Wise, to today's obsession with neatness. The conversation also touches on Tupperware’s decline, its transformation from a symbol of frugality to one of abundance, and how social media reshaped modern organizing ideals.

Amanda Mull, Senior Reporter for Bloomberg Businessweek, shares insights on the struggles and revival efforts of Gap, once a retail giant. She discusses how CEO Richard Dickson’s turnaround plans faced unexpected challenges from tariffs. The conversation dives into Gap's evolution, the impact of fast fashion, and leadership changes that influenced the brand's relevance. Notably, Mull highlights the success of barrel jeans and how data-driven strategies are helping Gap stay competitive in a tough market.

Join costume designer Machine Dazzle, known for his whimsical creations, journalist Amanda Mull from Bloomberg, and supermodel Cameron Russell as they dive into the complexities of fashion. They discuss the clash between maximalism and minimalism, the environmental toll of fast fashion, and the challenges of online shopping returns. Cameron shares her insights on labor issues within the industry, while Amanda highlights the responsibility of consumers. Together, they explore the need for intentional fashion choices and the importance of solidarity in driving change.

Amanda Mull, a senior reporter at Bloomberg Businessweek, dives into how data is reshaping our air travel experiences. She discusses the shift towards premium seating in budget airlines and the impact of loyalty programs on pricing. The conversation highlights the complexities of post-pandemic travel demand and how airlines are adapting their strategies. Mull also critiques the ethical considerations of data usage in pricing, revealing how consumer behavior influences airline policies and ultimately passenger comfort.

Amanda Mull, a Senior reporter for Bloomberg Businessweek, discusses the challenges facing Gap as its CEO strives to save the iconic brand from decline. She outlines the impact of Trump's tariff policies and explores the company’s efforts to revitalize its culture and financial health. The conversation highlights the strategic pivots in leadership, the competitive landscape of retail, and the implications of economic policies on the fashion industry. Mull's insights reveal a classic brand navigating modern challenges.