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Amanda Mull

Senior reporter and Buying Power columnist at Bloomberg Businessweek, known for her insightful reporting on the airline industry and consumerism.

Top 5 podcasts with Amanda Mull

Ranked by the Snipd community
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26 snips
Nov 29, 2024 • 16min

Airlines Are Cashing in on ‘Premiumization’

Amanda Mull, a senior reporter at Bloomberg Businessweek, dives into the evolving airline pricing landscape. She explores the concept of 'premiumization,' revealing how airlines are enhancing first-class experiences while making economy travel feel more like a budget squeeze. Mull discusses the shift in strategy since the 1970s, where airlines pivoted to cater to both premium and budget travelers post-COVID. With data-driven marketing becoming essential, she highlights how airlines utilize analytics to refine their approach, impacting your overall flight experience.
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Dec 12, 2024 • 1h 4min

How Data Is Changing Air Travel w/ Amanda Mull

Amanda Mull, a senior reporter at Bloomberg Businessweek, dives into how data is reshaping our air travel experiences. She discusses the shift towards premium seating in budget airlines and the impact of loyalty programs on pricing. The conversation highlights the complexities of post-pandemic travel demand and how airlines are adapting their strategies. Mull also critiques the ethical considerations of data usage in pricing, revealing how consumer behavior influences airline policies and ultimately passenger comfort.
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Dec 12, 2024 • 1h 4min

How Data Is Changing Air Travel w/ Amanda Mull | Tech Won’t Save Us

In a fascinating discussion, Amanda Mull, a senior reporter at Bloomberg Businessweek, unpacks how data is reshaping the air travel experience. She highlights the rise of premium services, often at the expense of average travelers, particularly during peak times. The conversation delves into the post-pandemic shift in airline strategies, evolving pricing dynamics, and the role of data in customer profiling and yield management. Mull also discusses the competitive landscape between major aircraft manufacturers and the impact of these strategies on passenger satisfaction.
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Nov 15, 2024 • 24min

Examining Trump Energy Policies, Investing in Consumer Stocks, Watching Martha Stewart Doc

Gabriella Hoffman, Director at the Independent Women’s Forum, discusses the potential impacts of Trump-era energy policies on fossil fuel development and environmental conservation. She highlights changing attitudes toward nuclear energy and the need for balance in energy independence. Amanda Mull, Bloomberg Businessweek Senior Reporter, shares insights from her article on Martha Stewart's documentary, delving into her life journey, struggles with image control, and the influence she has on modern social media trends and mental health awareness.
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Oct 25, 2024 • 18min

So Your Business Went Viral. Now What?

Amanda Mull, a Bloomberg reporter specializing in consumer culture, dives into the unexpected challenges of viral success for small businesses. She shares the story of Leonard Schultz and his candy shop Bon Bon, which saw a massive surge in customers thanks to TikTok. The conversation highlights the chaos following viral fame, including overwhelming demand and skewed consumer expectations. Mull also discusses strategic growth and adaptation, offering insights on maintaining quality and customer engagement while navigating the high stakes of online popularity.