

I am Tupperware, I Contain Multitudes
10 snips Jan 15, 2025
Amanda Mull, a Senior reporter at Bloomberg Businessweek with a knack for consumer culture, dives into the fascinating world of storage containers. She discusses the emotional satisfaction from viral organization videos and the rise of plastic storage as a home décor trend. Mull connects Tupperware’s cultural legacy, shaped by Brownie Wise, to today's obsession with neatness. The conversation also touches on Tupperware’s decline, its transformation from a symbol of frugality to one of abundance, and how social media reshaped modern organizing ideals.
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Brownie's Start
- Brownie Wise, a minimally educated single mother, began her sales career with Stanley Home Products.
- She excelled but was denied management, prompting her to seek new opportunities.
Tupperware Discovery
- Brownie Wise discovered Tupperware and saw its potential.
- She impressed customers with dramatic demonstrations, like throwing a sealed container filled with grape juice.
Marketing Genius
- Brownie Wise cleverly marketed Tupperware to post-war wives and mothers.
- Her "burp" analogy connected the product to family care and domestic virtue.