Harnessing Data Insights for Marketing and Investment Strategies

If you’ve bought an airplane ticket recently, you may have noticed that there are a lot more options to choose from — and a lot more line items to pay for. It’s all part of airlines’ strategy of “premiumization.” And it’s why the front of the plane is getting cushier, while coach can feel like a low-cost shakedown. 

On today’s Big Take podcast, Bloomberg Businessweek senior reporter Amanda Mull joins host Sarah Holder to discuss how airlines are rethinking their pricing — and what it means for airline revenue and your flight experience.

Read more: Why the Flying Experience Feels So Much Worse

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