Airlines Are Cashing in on ‘Premiumization’
Big Take
The Rise of Premiumization in Air Travel
This chapter examines the trend of 'premiumization' in the airline industry, highlighting how the COVID-19 pandemic has led to increased demand for upgraded seating options. It discusses the dual strategies airlines are using to boost revenue by catering to both premium and budget travelers, while exploring the implications for customer experiences and preferences.
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