The WARC Podcast The enduring relevance of JWT's 1974 Planning Guide
5 snips
Apr 4, 2024 Josh Bullmore and Rachel Mercer discuss the enduring relevance of JWT's 1974 Planning Guide, highlighting its impact on marketing strategies, brand building, and advertising objectives. They explore the evolution of agency partnerships, the timeless wisdom of the guide's concepts, and the need for updated frameworks in today's complex media landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Impact of JWT's 1974 Planning Guide
02:22 • 10min
Exploring the Evolution of Agency Partnerships and Marketing Strategies
12:07 • 6min
Timeless Wisdom of the JWT Planning Guide
17:40 • 20min
Revisiting and Expanding on Advertising Planning Guide from the 1970s
37:17 • 4min