The enduring relevance of JWT's 1974 Planning Guide
The WARC Podcast
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Revisiting and Expanding on Advertising Planning Guide from the 1970s
Revisiting and expanding on a seminal planning guide from the 1970s, this chapter explores the foundational aspects of planning, the role brands play in culture, and the influence of social dynamics on advertising strategies. It delves into the evolving understanding of neuroscience, biases, and social interactions, emphasizing the need for updated frameworks in today's complex media landscape.
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