Rachel Mercer
Former CXO at Proto and former head of strategy at R/GA
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Apr 4, 2024 • 42min
The enduring relevance of JWT's 1974 Planning Guide
Josh Bullmore and Rachel Mercer discuss the enduring relevance of JWT's 1974 Planning Guide, highlighting its impact on marketing strategies, brand building, and advertising objectives. They explore the evolution of agency partnerships, the timeless wisdom of the guide's concepts, and the need for updated frameworks in today's complex media landscape.
