The enduring relevance of JWT's 1974 Planning Guide
The WARC Podcast
00:00
Timeless Wisdom of the JWT Planning Guide
The chapter explores the enduring relevance and insightful nature of a planning guide from 1974, focusing on concepts like the four C's and the four P's of marketing. It emphasizes the importance of strategic planning in marketing, creativity in strategy setting, and industry responsibility in training young marketers for effective practices.
Transcript
Play full episode
