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The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].

In 'Sales EQ', Jeb Blount emphasizes the importance of emotional intelligence in sales, highlighting that emotions play a crucial role in decision-making rather than just rational logic. The book explains how top sales performers use four key pillars of Sales EQ: empathy, self-awareness, self-control, and sales drive. It also discusses the alignment of sales, buying, and decision processes, the use of micro-commitments, and the answering of critical questions that stakeholders ask themselves during the sales process. Blount provides practical advice on mastering the psychology of influence and managing emotions to achieve ultra-high sales performance.